Tips & Resources
Knight Foundation's "Social Media 101"
"It's becoming increasingly important to augment a traditional communications strategy - press releases, events, email blasts, etc. - with a social media strategy. Effective use of social media will not only increase the reach and impact of your project, it will improve your project itself, giving you access to a community of interested advisors who can help make your ideas better."
Knight Foundation's "News Release Workshop"
"You do good work. You want people to know about it. But how do you spread the word? This Web site will show you, with a guide to writing a news release."
North Carolina Arts Council's Marketing Planning Guide
"Communication plans organize messages and resources so maximum advantage can be taken of publicity opportunities. Strategic plans can be developed for one particular event or for the entire organizational structure. Working with the media is a cost-effective way to inform the community about who you are and what you do."
Ohio Arts Council's Media Planning Guide
"Architects wouldn't operate without a blueprint. Marketers should not operate without a marketing communications plan - strategic, thoughtfully conceived guidelines for promoting their work."
